What is Link Popularity?

Link Popularity refers to the number of links pointing to your site from other sites on the Web.
Building links is one of the most important factors in getting top ranking on the major search engines. Link popularity is the basically total number of web sites that link to your site. An increasing number of search engines rank sites in part by the site's link popularity. Eventually, all major search engines will use link popularity, so it's essential to observe and improve your link popularity.

You can search the search engines for web sites that are related to your theme, then contact the webmasters with an offer for a reciprocal link or one way link. Do this every day and your link popularity will climb slowly but steadily. In search engine optimization terminology it is the term used to describe the value of a website, where the measurement is based on the quantity inbound links (also called bacllinks) to your pages. Many search engines, including Google use link popularity in its algorithm when determining where your web site is listed in its SERPs.

If link building done correctly, increasing your linkage will:

1. Increase your traffic significantly.
2. Improve your visibility in the search engines.
3. Provide an added resource to your website.
4. Save you a lot of advertising money.

If you've gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.

One way Linking Strategies

Here is the list to find the relevant one way links, in order of tactical importance:
1. First, build a content rich site, narrow in scope.
2. Then, contact other sites that have the same scope as yours does, and ask for a reciprocal link If you build a site that is content rich, informative, and above all else has unique content, then all your peers will beat a path to your door, asking you for a link!
3. Get your site listed at Yahoo.
4. Do the research necessary to find the most appropriate category (which is where the Link Relevancy comes from), and get that title and description optimized!
5. Get into the ODP (Open Directory Project). Do the same research as you did at Yahoo for the best category.
6. Find out which of the thousands of specialty Search Engines and directories that your site is a good fit for, and submit to them.
7. After you are done with 1 - 5, build another content rich site, and on this one, concentrate on your next batch of keywords. Cross link the home pages. Repeat.
8. Even though blogging is all the rage these days, I think it will go the way of link farms in the not-too-distant future, We are staying away from it, and concentrating on the 6 tactics above.
9. Of much less importance is cross linking within each of your individual sites. I have gotten away from heavy cross linking, relying instead on good site maps.

if you want to give some ideas about tricks to find the relevant links then you can suggest me.

20 Tips for Google Adsense

I am sharing some tips for Google Adsense Account. Please Consider the following:

1. Don’t click on your own ads, or ask people to click, even if you are using proxies.
2. Don’t put competitor contextual ads on the same page as your AdSense, for example: Yahoo Publisher Network.
3. Don’t encourage your visitors to click on ads. The only acceptable text is “Sponsored Links” and “Advertisements”.
4. Don’t put your ads on objectionable material, e.g. casino sites, poker sites, adult sites, gambling sites, mp3, etc.
5. Basically, don’t cheat AdSense. Google will catch you, sooner or later.
6. Viewing your on website will not get you banned. Just make sure you don’t click on the ads.
7. Use Overture Bid Tool and Search Engine Keyword Tool to find suitable keyword.
8. When in doubt don’t hesitate to contact the AdSense team. They are very helpful.
9. However, repeatedly reload your page to jack up page impressions can get you banned.
10. Consider signing-up for AdWords and create a mini campaign. It can help you to understand the working of AdSense.
11. Put your targeted-keyword on Page Title.
12. Repeat the keywords in your content.
13. Learn HTML for tag reference.
14. Put emphasis around your keywords by using HTML header tags .
15. Get domain name that contains your targeted keyword.
16. Submit your website to directories for inclusion, e.g. dmoz.org, yahoo directories
17. Submit your URL to search engines for crawling.
18. Create and submit your site map to Google webmaster tool and Yahoo
19. Google is not the only search engine. Optimize for different engines as well.
    
20. Invest for original fresh content. Write or pay for contents regularly.
    

If you want to share some other Adsense tips then please tell me i will publish it.

Yahoo presents new paid inclusion

Yahoo announced a completely new Yahoo paid inclusion program, Site Match, part of its content acquisition program (CAP). Site Match is a shift from the earlier Inktomi, AltaVisa, and FAST inclusion programs. It introduces CPC to all commercial inclusion (other than the Yahoo directory).

Yahoo's new paid inclusion philosophy eliminates the free ride for clicks of past per-URL inclusion programs. Yahoo created a similar pricing model for XML and per-URL inclusion programs. A lack of per-click fees for traffic meant low incentive for Webmasters or Web marketers to keep page content relevant for earlier per-URL paid inclusion programs at Yahoo divisions (Inktomi, AltaVista, and FAST).

Marketers optimized pages for position and, therefore, high click volume, with little thought to relevance or eventual conversion. Other than a one-time fee, there was no cost.

Some per-URL inclusion resellers even let marketers change URLs within a domain on a single annual inclusion. The ability to swap URLs within a domain may seem trivial, but some marketers used it as a method to tune pages for high position, regardless of relevance. They then turned off paid inclusion. Usually, search engine spiders found the optimized page and included it anyway.

Now, all commercial paid inclusion clicks generated through the Yahoo/Overture Site Match program will be charged at CPC. No one wants to pay for irrelevant traffic that won't convert.

All the major engines are committed to a free crawl of Web site pages and data. Those of you with older sites may believe search engine index inclusion is a right, not a privilege, and should remain free (not counting search engine optimization, or SEO, work to make the site search-engine friendly, of course).

Both per-URL and XML forms of paid inclusion in the Yahoo/Overture database have a PPC component. The following may help you make the best decisions regarding both per-URL and XML paid inclusion in the Yahoo/Overture/Inktomi environment:

• I be included without paying? Perhaps. It's likely the new Yahoo SLURP spider, like its Inktomi predecessor, will follow links between and within sites. Look in your log files (manually or with an analysis tool) and see which site pages (if any) are visited by Yahoo's SLURP spider. If that's the case, it appears you're at least being indexed. You can also try the following command in Yahoo's search box: inurl:domain.com site:domain.com. This command works similarly in Google and reports URL counts.
  

• If many pages of my site are already indexed regularly (typically once a month), why should I pay for inclusion through Overture's Site Match?
  

• Relevance tuning: With a frequent refresh of a spider or the ability to tune an XML feed for relevance, you'll get more relevant traffic and possibly higher positions on relevant searches. At the CPC for paid inclusion traffic, return on investment (ROI) may be high enough so additional quality traffic pays for itself.

• for presentation/display: Your client's or prospect's first interaction with your company may be a search result listing. Make the right impression. Articulate what you offer the searcher who clicks.Organic (free) spiders are on different schedules, ranging from daily to monthly, perhaps longer. Paid inclusion guarantees freshness. Change title, descriptions, or copy to reflect the most recent information. Even price can be placed in the title.
  

• Reporting: If your log or Web analytics program doesn't adequately count clicks by URL or mix of keyword phrases, paid inclusion reports provide this data. Of course, to determine ROI on paid inclusion, it helps to track behavior beyond the click and tie it back.
  

• site content (products, inventory, copy, or prices) change regularly, is paid inclusion a good idea? Assuming ROI is there, paid inclusion may be a very effective and efficient part of a search engine marketing (SEM) marketing mix.
  

• Should I include all my pages in a paid inclusion feed or just the "important" ones? Best practice is to apply whatever success metrics are in place for other online and search campaigns to paid inclusion. Both XML and per-URL inclusion programs can be paused on a URL basis. That way, you pay only for traffic that results in good ROI.
  

If you have a good Google organic rank and relevance, chances are you've seen a 25 to 35 percent drop in traffic if your site isn't in Yahoo's index. That drop in traffic volume alone could drive you to consider paid inclusion. First, consider the ROI of a paid inclusion program.

Information about Google Algorithm Update Analysis

Many sites are rocketing into the top 10 which, of course, means that many sites are being dropped at the same time. We have noticed some fairly dramatic shifts in the algorithm starting weekend. After a weekend of analysis there are some curiosities in the results that simply require further tweaks in the ranking system.

This update seems to have revolved around three main areas:
>> Domain age
>> Backlinks
>> Page Rank

Domain Age

It appears that Google is presently giving a lot of weight to the age of a domain and, in this SEO's opinion. While the age of a domain can definitely be used as a factor in determining how solid a company or site is, there are many newer sites that provide some great information and innovative ideas.

On this basis I want to say that Google's use of domain age as a whole is a good filter, allowing them to “sandbox” sites on day one to insure that they aren't just being launched to rank quickly for terms. So I approve of domain age being used to value a site – to a point.This appears to have changed in the recent update with age holding a disproportionate weight. In a number of instances this has resulted in older, less qualified domains to rank higher than newer sites of higher quality.

Back links

The way that back links are being calculated and valued has seen some adjustments in the latest update as well. The way backlinks are being valued appears to have lost some grasp on relevancy and placed more importance on sheer numbers. Sites with large, unfocused reciprocal link directories are outranking sites with fewer but more relevant link. Non-reciprocal links lost the “advantages” that they held over reciprocal links until recently.

PageRank

On the positive side of the equation, PageRank appears to have lost some of it's importance including the importance of PageRank as it pertains to the value of a backlinks. In my opinion this is a very positive step on Google's part and shows a solid understanding of the fact that PageRank means little in terms of a site's importance.

Conclusion

So what does all of this mean? First, it means that this Thursday or Friday we can expect yet another update to correct some of the issues we've seen rise out of the most current round. This shouldn't surprise anyone too much, we've been seeing regular updates out of Google quite a bit over the past few months.

Lower PageRank, high relevancy links will once again surpass high quantity, less relevant links. Google is getting extremely good and determining relevancy and so I assume the current algorithm issues has more to do with the weight assigned to different factors than an inability to properly calculate a links relevancy.

And in regards to PageRank, Google will likely shift back slightly to what worked and give more importance to PageRank, at least while they figure out what went awry here.

10 Steps to get top Search Engine Ranking

While there are many methods for building a business oriented website. The most cost effective over time has proven repeatedly to be position in the search engine . The large advantage search engine positioning has over other methods of producing revenue online is that once high rankings are attained and provided that the tactics used were ethical. That continued efforts are made to keep them, they can essentially provide targeted traffic indefinitely. Your site will reach up and your site may sometimes fall in the rankings then a complete optimization of your site will increase the ranking in the major search engines.

If we follow essential rules of the search engine optimization that there will insure that over time your website holds solid and profitable and traffic oriented positions on the major search engines like Google, Yahoo and MSN.

Here are the 10 steps to higher search engine positioning:

Step 1 - Choosing Good Keywords
You first must choose your good keywords for your site. This is perhaps the most important step of the process as incorrectly targeting keyword phrases can result in traffic. You can find the search count of the month and according to monthly search count, you can target the most search able keyword for your site. There are three tools that I use virtually every day to help pick the most appropriate keywords:

1. Google keyword selector tool
   
2. WordTracker
3. Good Keywords
   

Step 2 - Content
Creating some of the new content before starting the optimization process can be doubly helpful in that it can reveal potential additions to your website.

Step 3 - Site Structure
A solid site structure is very important. Creating a site that is easily spidered by the search engines yet attractive to visitors can be a daunting and yet entirely rewarding endeavor. To adequately structure your website you must "think like a spider" which is not as difficult as it may sound.

Step 4 - Optimization
Once you have your keyword targets, your content created and your site structure established you must now move on to the most obvious step, the optimization of your content.

As noted above, a spider places importance on what it reads highest on the page and so beginning with a sentence that includes your targeted phrase only makes sense. The term "keyword density" refers to the percentage of your content that is made up of your targeted keywords. There are optimum densities according to many reputable SEO's though exactly what they are is debata ble. Estimates seem to range anywhere from 4 or 5% to 10 to 12% (quite a gap isn't it).

Some do it first, I do it last, regardless of when you do it you must choose your heading. At the beginning of your content you have the opportunity to use the

tag to specify the heading of your content. This tag is given extra weight and is also an indicator to the search engine of where your actual content starts. Make sure to use your keywords in the heading.

Step 5 - Internal Linking
To insure that your website gets fully indexed you have to make sure that the spiders have an easy path through your website. Text links make the best choice as the anchor text (the actual words used to link to a specific page) add relevancy to that page for the words used to link to it. When a search engine spider hits an image it has no idea what the image is and, while it will follow the link, it will not give any weight to the page it hits. So you can use alternate text for the images. Google spider reads the alt text of the images. If you use text that does not contain the keywords you are targeting you are essentially supplying the engine with the same lack of relevancy as with an image.

There are two main ways to insure that your site gets well spidered and that the relevancy is added. The first is to place text links on the bottom of your homepage to your main internal pages (not EVERY page, that just looks odd). The second is to create a sitemap to all your internal pages and link to it from your homepage.

Step 6 - Web Usability
So now you have your site, it's optimized and you have your navigation in place. The next step is to put it past someone who has never seen your site.Most importantly, find out how the content reads to them. You've spent hours working through the content at this point and are probably not the least biased on its readers. Find out how it reads to someone who has no invested interest in the site and correct any issues they may bring up.

Step 7 - Search Engine Submissions
I submit my site to directories (both general and topic-specific) and to a few topical search engines but for the most part I've found submitting to Google, Yahoo!, MSN and the other major engines has proven to be a bit of a waste of time. The major search engines are spidering search engines, which means they will follow links to wherever they go. Simply having sites that are spidered by the major search engines linking to you will get your site found.

Step 8 - Link Exchange
All of the major search engines give credit to sites that have quality links pointing to them. How many is enough depends on your industry and targeted phrases. Running a search on Google the reads "link:www.yourdomain.com" will reveal approximately how many back links a domain has.

The first place to seek links is with general and topic-specific directories. After that you may want to move into reciprocal link building.

Reciprocal link building is the exchange of links between two websites. Some webmasters will simply link to any website that links back to them. I highly recommend being more particular than that.

Find websites that you believe your site visitors would genuinely be interested in and you've probably found a good link partner. You want to find links from sites that are related to yours.

There are obviously many more methods to building links than directories and reciprocal link building.

Step 9 - Site Monitoring
Whether you use WebPosition Gold or just run searches manually by hand you will have to monitor the major search engines for your targeted phrases. Also, you will need to review your stats to see where your traffic is coming from and what search terms are being used to find you.

Step 10 - Reward Yourself
So you've done it. It's taken many many hours of work but you're rankings are doing well. What you've created is a solid position that will stand the tests of time provided that you continually revisit the above noted steps and insure that your website is always one step ahead of your competition .

If you have any questions about keyword selection or your website in general please feel free to comment or compliments us for additional information.

Top 10 SEO Factors

Google is popular with webmasters and Internet marketing companies due to the highly workable ranking system it uses. Unlike other engines where information about how the results are obtained are sketchy at best, Google actually publishes information on its site about the results it produces. Hence webmasters have things they can do to produce higher rankings. So you can use these factors to rank your site in Google.

1. Keyword Use in Title Tag - Placing the targeted search term or phrase in the title tag of the web page's HTML header. This title tag has consistently been the most important on-page SEO factor for the past few years.


2. Anchor Text of Inbound Link - Anchor Text is still the single most important factor to rank your keyword. You should use the keyword specific anchor texts.
   


3. Global Link Popularity of Site - The overall link weight/authority as measured by links from any and all sites across the web. The PageRank mechanism will arrange that global link popularity will be automatically distributed among web pages on the website.


4. Age of Site - Age of domain is the important factor for SEO and ranking in the search engines.
   


5. Site's Internal Link Structure - It Refers to the number and importance of internal links pointing to the target page. Without the proper linking structure, certain pages may not get enough emphasis. Cannot forget to use anchor text links within the content when applicable, which incrementally boost the Navigation link's value


6. Topical Relevance of Inbound Links to the site - The subject-specific relationship between the sites/pages linking to the target page and the target keyword.


7. Link Popularity of Site in Topic - The link weight/authority of the target website amongst its topical peers in the online world.


8. Keyword Use in Body Text - It is important to use the keyword phrase throughout the page where it makes sense.


9. Global Link Popularity of Linking - The link populairty of the linking page and site is probably the most important factor when deciding on a link.


10. Topical Relationship of Linking page - Topical relationship is very important factor for ranking in search engine.

I would suggest that in the specific case of keyword-rich domain names, that Google applied such a harsh demerit penalty against these sites that nothing the site owner could do would help compensate. Recently, such sites have reappeared in the top rankings. Whatever Google decides to do, search engine optimization professionals will have a more difficult challenge and only the best will be able to produce good results.