Google Map Optimization - Google Places Optimization

When websites come to local search optimization and, in particular, the Google Maps, you are likely to get many answers, but your query will not resolved. You will think that What are the most important local search ranking factors? The answer to that question is, It depends on many things. It depends on your location, the industry you are in, the keywords you’re targeting, and many other things which will be related your website theme.

As per my experience with many local clients, that what matters the most today for ranking in Google Maps. Consider some factors as follows:
1. Your Business Address: If you want to rank for your main keywords related to a particular city or location, you better be located in that city/location.
2. Category of Your Business: I think it is very important to have your business be categorized correctly than to have the right keyword in your business name. That means you have to submit your website in the right and relevant category.
3. Using Keyword in Business Name: If your business name has the main keyword then it is very helpful to rank your business in the Google Maps.
4. Complete Your Business Profile Page: I think, "completing your profile" is very important thing to rank your listing in Google Maps. I have seen that 85% listing have incomplete profiles.There must be mentioned working hours, payment options, complete business description and adding photos / videos to your business.
5. Business Data Consistency: It is very important that your business name, its address, and phone number need to be consistent across the many sources of local business information.
All above factors are described as per my knowledge and my experience. If I am wrong on some points then please share your thoughts.