Main target of Google Penguin Update is to check webspam

The Google Penguin update first released down on April 24th and many website was affected with this. Many web-masters that were hit by this update were frantically making changes to their website in anticipation for a Penguin refresh. I have recovered many websites from the Penguin Update. The Google Analytics stat shows a big drop in traffic on April 24th and then a huge spike on May 26th.

Apparently, on April 24, 2012 Google activated new ranking algorithm changes to take care of websites and blogs that indulge in:

• Excessive link building with no quality
• Applying doorway pages
• Cloaked pages
• Excessive keyword stuffing
• Publishing a lot of meaningless content just wanted to acheive traffic from search engine 

Which we can say that basically, means all websites that violate the Google’s webmaster guidelines. The main target of Google Penguin update is to check webspam.

The differences between Penguin and previous updates (Source: www.wikipedia.com)

Before Penguin, Google released a series of algorithm updates called Panda that first appeared in February 2011. Panda aimed at downranking websites that provided poor user experience. To identify such websites, a machine-learning algorithm by Navneet Panda was used, hence the name. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality. In January 2012, so-called page layout algorithm update was released, which targeted websites with little content above the fold. The strategic goal that Panda, Penguin and page layout update share is to display higher quality websites at the top of Google’s search results. However, sites that got downranked as the result of these updates have different sets of characteristics.