RSS stands for "Really Simple Syndication" or "Rich Site Summary". RSS is a format used to syndicate news and content of news like sites, news-oriented communities and personal blogs. RSS feeds are a great communication medium between a user and a websiate, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with descriptive titles that are united in common broad theme.
Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted. As making use of RSS feeds becomes more and more popular, most webmasters are clueless about the role of RSS feeds in their Search Engine Marketing (SEM) strategy. Use these simple tips to improve your web feed exposure.
Tips for Helping Your RSS Feed Perform :
1.) The title should contain important search terms
The title in your RSS feed is one of the most important aspect. The title should be keyword rich and contain information related to the general theme of the RSS feed. The title is a website visitors first glimpse at the RSS feed, so its important to make an impression and attract the interest of casual browsers. Additionally, many of the RSS feed directories and search engines use the information contained in the RSS feed's Title and description to index the feed.
Ultimately, the title should entice the reader to read on, not mislead them.
2.) RSS Feed Description
The RSS Feed description field provides an opportunity to expand on the broad theme of the RSS feed. The RSS Feed description should contain related keywords and phrases, but it should be written to capture the interest of readers not search engine spiders. When displaying a feed be sure to use PHP, ASP or HTML so that search engines will spider the contents of the feed displayed.
3.) RSS Feed Item Titles
The item titles should be 50-75 characters with spaces. Include pertinent keywords or keyword phrases in the items title and this will help any individuals doing deep feed searches for specific content.
4.) RSS Feed URLs
As with HTML web pages, the URLs contained in an RSS feed should contain keywords if possible. Use hyphens not underscores, to separate the keywords in the RSS feed's URL.
5.) Link popularity
Increase link popularity by submitting the RSS feed, blog or podcast to the appropriate directories. The following directories allow submissions of specific kinds of RSS feeds. Be sure to follow the guidelines of each site and choose categories wisely.
Submit Podcasts - http://www.podcasting-tools.com/submit-podcasts.htmSubmit RSS feeds - http://www.rss-specifications.com/rss-submission.htm
6.) Image ads
Add your corporate logo to your RSS feed. Create a brand and enforce that brand by including the image in the RSS feed. The image will enhance your corporate identity and dress up the look of your feed by adding your corporate logo.
7.) Number of Feed Items
Routinely prune the old items in an RSS feeds and archive the content contained in the feed to ensure that feeds load quickly in RSS readers.
About the Author:
Lotus manages Search Engine marketing for SEO Services and SEO(Search Engine Optimization) Articles site for writting, editing and publishing SEO Articles. In addition Lotus manages SEO Articles India and Link Building Services .
Hello, my name is Lotus. I'm a 50 year old self-employed person from India.
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