Top 10 SEO Factors for Google and other Search Engines

 

Google is popular with webmasters and Internet marketing companies due to the highly workable ranking system it uses. Unlike other engines where information about how the results are obtained are sketchy at best, Google actually publishes information on its site about the results it produces. Hence webmasters have things they can do to produce higher rankings. So you can use these factors to rank your site in Google.

1. Keyword Use in Title Tag - Placing the targeted search term or phrase in the title tag of the web page's HTML header. This title tag has consistently been the most important on-page SEO factor for the past few years.


2. Anchor Text of Inbound Link - Anchor Text is still the single most important factor to rank your keyword. You should use the keyword specific anchor texts.


3. Global Link Popularity of Site - The overall link weight/authority as measured by links from any and all sites across the web. The PageRank mechanism will arrange that global link popularity will be automatically distributed among web pages on the website.


4. Age of Site - Age of domain is the important factor for SEO and ranking in the search engines.


5. Site's Internal Link Structure - It Refers to the number and importance of internal links pointing to the target page. Without the proper linking structure, certain pages may not get enough emphasis. Cannot forget to use anchor text links within the content when applicable, which incrementally boost the Navigation link's value


6. Topical Relevance of Inbound Links to the site - The subject-specific relationship between the sites/pages linking to the target page and the target keyword.


7. Link Popularity of Site in Topic - The link weight/authority of the target website amongst its topical peers in the online world.


8. Keyword Use in Body Text - It is important to use the keyword phrase throughout the page where it makes sense.


9. Global Link Popularity of Linking - The link populairty of the linking page and site is probably the most important factor when deciding on a link.


10. Topical Relationship of Linking page - Topical relationship is very important factor for ranking in search engine.

I would suggest that in the specific case of keyword-rich domain names, that Google applied such a harsh demerit penalty against these sites that nothing the site owner could do would help compensate. Recently, such sites have reappeared in the top rankings. Whatever Google decides to do, search engine optimization professionals will have a more difficult challenge and only the best will be able to produce good results.