What is Link Popularity?

Link Popularity refers to the number of links pointing to your site from other sites on the Web.
Building links is one of the most important factors in getting top ranking on the major search engines. Link popularity is the basically total number of web sites that link to your site. An increasing number of search engines rank sites in part by the site's link popularity. Eventually, all major search engines will use link popularity, so it's essential to observe and improve your link popularity.

You can search the search engines for web sites that are related to your theme, then contact the webmasters with an offer for a reciprocal link or one way link. Do this every day and your link popularity will climb slowly but steadily. In search engine optimization terminology it is the term used to describe the value of a website, where the measurement is based on the quantity inbound links (also called bacllinks) to your pages. Many search engines, including Google use link popularity in its algorithm when determining where your web site is listed in its SERPs.

If link building done correctly, increasing your linkage will:

1. Increase your traffic significantly.
2. Improve your visibility in the search engines.
3. Provide an added resource to your website.
4. Save you a lot of advertising money.

If you've gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.