Google Launches URL Shortener

Google announced a new URL shortening service Goo.gl. It doesn’t replace Bit.ly and others because it only works right now with the Google Toolbar. The Google Toolbar for IE and Firefox also now allows users to share any page with various social networks (Facebook, Twitter, et al) — and incorporates the URL shortener in that effort as well.
Google URL shortener is not a stand-alone service; you can’t use it to shorten links directly. Currently, Google URL Shortener is only available from the Google Toolbar and FeedBurner. If the service proves useful, we may eventually make it available for a wider audience in the future.