This Christmas season is not good for the webmasters because Google can update the "Local map search algorithm" named as "Google Pigeon" update.
Google revised their local search algorithm. It was come in July of this year. It was a significant change to how Google ranked and ordered the local search results both for local queries in Google search, and within Google Maps.
This update, the Pigeon update, has officially rolled out worldwide in all English locales with the exception of India in this Christmas season.
So on this Christmas, what will you get? Gifts or Algorithm update?
Merry Christmas to all.
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