Basically, as per the Facebook guidelines, the goal of News Feed is to show you the stories that matter most to you. The actions people take on Facebook—liking, clicking, commenting or sharing a post—are historically some of the main factors considered to determine what to show at the top of your News Feed. But these factors don’t always tell us the whole story of what is most meaningful to you.
As part of Facebook team’s ongoing effort to improve News Feed, they ask over a thousand of people to rate their experience every day and tell us how we can improve the content they see when they check Facebook account. They call this our Feed Quality Panel. Facebook also survey tens of thousands of people around the world each day to learn more about how well they’re ranking each person’s feed. They ask people to rate each story from one to five stars in response to the question “how much did you want to see this story in your News Feed?” Now the question is that while these actions are a major component of Facebook’s success, there is more to the equation than direct engagements.
Effect of this change: The impact of these changes on a story’s distribution will vary depending on the composition of your audience and posting activity.
What will be the traffic changes? In general, this update should not impact reach or referral traffic meaningfully for the majority of Pages; however, some Pages may see some increases in referral traffic, and some Pages may see some declines in referral traffic. This update helps rebalance those two factors, so people are seeing relevant stories to them.
That’s for marketers to determine based on their audience, and also using the Page post best practices provided by Facebook. As these changes begin to take effect, Facebook encourages users to look at their relevant News feed. This update makes the News Feed experience more positive and authentic.
Hello, my name is Lotus. I'm a 50 year old self-employed person from India.
No comments:
Post a Comment